Since the 1960's
there has been a move to more innovative means of direct selling including The Party Plan,
the Multi-Level Reward system/Network marketing (incorrectly
called multi-level selling by many) and in some cases using selling
tools like the Internet and telemarketing.
It is important to note however that in spite of the innovations
of selling and the technology, it is the person to person contact
that makes the sale because Direct Selling is a people relationship
business and an industry that cares about not only the people
involved but its customers satisfaction is paramount. Repeat
business cannot occur if you do not form a relationship of trust
with the customer.
Door to Door selling however remains a strong method of contacting customers and accounts for a large volume of sales made in New Zealand. Even this method has evolved and developed to give the customer greater service, timely delivery and to meet the social demands modern consumers need when balancing budgets, time and family demands.
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