| The DSA History in New Zealand |
| The Direct Selling Association
of New Zealand was formed in 1974
by 6 companies who had a vision of working together to
develop and maintain the professional standards of Direct Selling
in New Zealand. |
| Direct Selling in New
Zealand has been around since the
earliest colonial days and New Zealanders have grown up with
names like Rawleighs , Watkins and Electrolux. (now known as
Lux) It is great to see that many of these companies are not
only still in business in New Zealand but thriving thanks to
their adherence to Direct Selling. |
| New Zealand along with Australia
was one of 14 inaugural members of the World Federation
of Direct Selling Associations based in Washington since 1978
and has been an active and full member ever since. |
| The New Zealand DSA first introduced a code of practice establishing the ethics in 1989 and this was enhanced in 1996 and further enhanced with the agreement reached with the Ministry of Consumer Affairs in 1998. Two subsequent amendments have been made to this Code in line with world trends and to ensure the Code functions well in the New Zealand environment with the latest being in 2009 |
| The DSA in New Zealand began
collecting industry sales and salesforce statistics in 1989 and
has maintained this data capture each year since. Occasionally
this has been enhanced through additional industry reseach and
other appropriate statistical information. This data is also
submitted to the World Federation of Direct Selling Associations
to provide a collation of total sales and sales force numbers
each year. This information is made available through the WFDSA
and directly back to members with additional analysis. |
| The DSA New Zealand is represented
on the WFDSA Board by its Executive Director |
|
Like other DSA's around the world the DSA
in New Zealand recognised that there was a need for education
about the industry in the wider public arena and within the industry
on compliance issues. This began with a short course run through
the University of Auckland which ran for 5 years. Subsequently
courses are now run by independant advisors around the country.
The DSA also produced a guide on Direct Selling, undertook an Economic Impact Study, a Social impact study and provides to members guide materials on product specific compliance issues. The DSA Guide is available from the DSA on request for all new entrants to the market or startup companies at no cost
The DSA also undertakes briefings and newsletters to advise of
issues that member companies need to be aware of as a routine
support to members.
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