| Growth
in Direct Selling in New Zealand |
| Check our growth in sales since 1987 when we first started recording our annual sales. Much of this growth has been attributed to the continuing growth in the number of Direct Selling companies across all forms of Direct Selling. *** see note below |
| Year |
Combined Retail Turnover (in Millions & NZ $) |
Combined Sales Force , (Distributors/Agents
/Support Staff |
Percentage Change Retail |
Percentage Change Sales Force |
| 1988 |
100 |
35000 |
43% |
204% |
| 1992 |
160 |
60000 |
60% |
71% |
| 1993 |
180 |
65000 |
13% |
8% |
| 1994 |
190 |
68000 |
6% |
5% |
| 1995 |
195 |
68000 |
3% |
0% |
| 1996 |
172 |
76000 |
-12% |
12% |
| 1997 |
174.9 |
91000 |
2% |
20% |
| 1998 |
185.5 |
90,000 |
6% |
-1% |
| 1999 |
186.4 |
95,000 |
0.4% |
6% |
| 2000 |
186.9 |
97,000 |
0.3% |
2% |
| 2001 |
193.5 |
102,000 |
3.5% |
5% |
| 2002 |
205.1 |
109000 |
9.7% |
11% |
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220.7 |
104718 |
0.1% |
-9% |
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| 2010 |
234.8 |
125322 |
0.9% |
3% |
| 2011 |
232.4 |
110116 |
-0.1% |
-9% |
| 2012 |
226.6 |
97237 |
0.1% |
-2.6% |
| 2013 |
226.7 |
93356 |
0.1% |
5% |
| 2014 |
209.3 |
99309 |
-7.2% |
2% |
|
2015
|
216.7
|
101187
|
3% |
2% |
|
2016
|
208.3
|
123253
|
-.5%
|
24%
|
|
2017
|
211.6
|
89986
|
1.6%
|
-27% |
|
2018
|
199.3
|
88248
|
-5.8% |
-2% |
|
2019
|
209.7
|
81344
|
1.4% |
-7% |
|
2020
|
213.1
|
83302
|
3% |
-5% |
|
2021
|
171.4
|
81736
|
-17.1% |
-7% |
| Average Change over last 10 Years |
+1% |
-4% |
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